The Cheesecake Test: Is This Tech Actually Worth the Calories?

Real estate loves a shiny object. AI tools, new CRMs, custom dashboards, vibe-coded apps and brokerage platforms are launching faster than most agents can keep up. But somewhere between the demo, the press release and the sales pitch, the real question often gets lost: Does this actually help agents do more business, serve clients better or buy back meaningful time?

This candid, funny and practical conversation will use cheesecake as the hook and honesty as the agenda, unpacking what is real, what is hype, and what agents and brokers should stop pretending to care about.

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