Three homes from The Block’s 2025 Daylesford season are now on the market in Cedar Lane, with price guides up to $710,000 below last year’s upper expectations. Picture: Nine
Three luxury homes from The Block’s 2025 Daylesford season have been hit by price discounts of up to $710,000 as buyers give the famous TV properties a brutal real-world test.
The Cedar Lane houses, once marketed with $3m-$3.3m expectations, are now locked in an unusual street showdown as vendors chase a smaller pool of regional prestige buyers.
Han and Can’s house at 4 Cedar Lane is now listed at $2.59m, while Emma and Ben’s home at No. 5 is priced at $2.6m after both failed to sell under the hammer at the finale.
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That puts the homes up to $710,000 below the upper end of the price expectations attached to last year’s campaign.
Sonny and Alicia’s 2 Cedar Lane home, which sold for $3.06m at the finale, has also returned to the market with a $2.9m-$3m guide.
The price resets have exposed the gap between the hype of a prime-time auction finale and the reality of selling luxury regional homes once the cameras leave town.
Emma and Ben’s 5 Cedar Lane home is now priced at $2.6m after failing to sell under the hammer during The Block finale. Picture: Supplied
The 5 Cedar Lane property is attracting more inquiry after its price shift, though buyers are still circling in the lower-$2m bracket. Picture: Supplied
Ray White Sunbury agent Aaron Hill, who is selling 5 Cedar Lane, said inquiry had increased since the home was moved from its previous pricing closer to $2.9m.
“We are definitely getting more calls on it now than we were when it was closer to $2.9m,” Mr Hill said.
“We are getting more inquiry and we are getting inspections.
“The challenge is that some of that interest is still because it is a Block home.
“People want to look at it because of that connection to the show, so it can be hard to separate the genuine buyer interest from the curiosity factor.”
Emma and Ben’s Daylesford house has become part of an unusual Block resale showdown, with three homes from the same season now competing for buyers. Picture: Nine
But Mr Hill said buyers were still highly price sensitive, with many circling below the current guide.
“The property is currently at $2.6m, as you have seen, and we are getting a lot of buyers in that lower-$2m bracket,” he said.
“That is probably closer to where the market sees the value at the moment.
“The $2.6m level is still a little bit high in the current market, and we are trying to get there, but it has been difficult.”
Mr Hill said the broader Victorian housing market was still active, but buyers were demanding fair value.
“Yes, investors have pulled back. Everyone knows that. There is no point hiding from it,” he said.
“But we are still in a good market. People still want to buy homes.
“If it is a good home and it is priced correctly, it will sell.”
Han and Can’s 4 Cedar Lane home is now listed at $2.59m, well below the upper end of last year’s $3m-$3.3m expectations.
Belle Property Daylesford agent Will Walton said buyers were reassessing 4 Cedar Lane after the price adjustment.
Belle Property Daylesford agent Will Walton, who is selling 4 Cedar Lane, said the homes had to be understood in the context of a small regional prestige market, not a Melbourne auction market.
“Daylesford is a small market. It is not Melbourne,” Mr Walton said.
“In our market, we have never had a run of five properties above $2m sell in one month outside of the Covid period.
“In our region, it could take five years to get 150 people through a campaign.
“It is not always because there is something wrong with the property. It is often just about the size of the buyer pool.”
Han and Can’s Block home is being pitched as a high-spec Daylesford property that would be difficult to recreate at its current price. Picture: Nine
Mr Walton said most of the agents involved were upfront from the start that the homes were overpriced for the local market.
But he said the cuts had now forced buyers to reassess the properties as high-specification homes that would be difficult to recreate at their current guides.
“You certainly could not replicate these homes today for the price they are being offered at,” he said.
“The price change has been the catalyst.
“It has made people look again and reassess the opportunity.
“These are substantial, high-quality homes in one of Victoria’s best-known lifestyle regions.
“For the right buyer, whether that is an investor, a holiday-home buyer or an owner-occupier, there is a lot of value in that.”
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