This may be part of the reason why Amberwood at Holland moved only 23 units over its launch weekend. To be clear, the developer says that only 70 units were released during this first sales phase, so it sold 33% of its rleased units. But still this means that it moved 10% of its total number of units.
But as polite as most industry watchers have been, the fact remains: this is an oddity in the current market where we’re used to seeing new launches sell out 70% or more over the opening sales weekend.
When I saw the sales results of Amberwood at Holland, I was reminded of a close parallel: the sales launch of One Marina Gardens. Like Amberwood at Holland, that Marina South project also had…
