The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business.
Real Brokerage previewed a new AI assistant for agents on Friday, demonstrating a phone-based tool that company leaders say could help real estate pros generate new business while helping buyer clients conduct their home search over text.
During an Instagram Live demonstration, Chief Technology Officer Pritesh Damani showed how agents will be able to claim a dedicated phone number that buyers can text as if they were messaging an agent directly. The new product, called HeyLeo — which is powered by the company’s Leo AI concierge — responds to inquiries, gathers details about what buyers are looking for and alerts agents when a conversation requires their attention.
The feature is currently in beta, with agents able to join a waitlist if their MLS is already integrated with the platform. Damani said the company is continuing to expand MLS integrations that power the buyer search experience and expects coverage across all U.S. markets by June.
Throughout the livestream, which topped 350 concurrent viewers at points, Damani invited agent viewers to join the broadcast to ask questions or demonstrate features of the product. At one point, he shared a phone number agents could text to test the concierge service, triggering a flood of messages from viewers that appeared to briefly overwhelm the system.
The overloaded AI concierge was meant to illustrate a point — that agents often struggle to keep up with the volume of inquiries from prospective buyers.
“A busy agent has text messages coming all the time,” Damani said during the livestream. “At the bottom of your heart you know that a small number of those messages are going to convert — but every one of them could possibly be a buyer.”
Pritesh Damani and Jason Cassity speak during the livestream.
Real Chief Growth Officer Jason Cassity, who joined Damani during the livestream demo, said the technology could also help agents revive dormant contacts in their databases and turn them into new opportunities.
“If you have 2,500 people in your lead pond and you revive 15, that’s 15 new buyers that I probably wouldn’t have gotten to,” Cassity said.
When a consumer messages an agent’s HeyLeo number, the AI assistant introduces itself as a real estate concierge and asks for details such as location, price range and must-have features before surfacing listings that match the buyer’s preferences.
Text conversations with buyers are designed to feed directly into Real’s broader AI-powered relationship management system, Damani explained, which can automatically update contact records and track conversations, reducing the need for agents to manually maintain traditional customer relationship management systems.
The rollout comes as brokerages and proptech startups increasingly experiment with AI assistants designed to handle lead intake, answer buyer questions and automate follow-up with prospective clients.
Startups including HouseWhisper and HeyLibby have launched similar tools aimed at helping agents capture and nurture leads, with backing from industry veterans and investors including Spencer Rascoff, the former CEO of Zillow. The push into concierge tools reflects a belief among proptech investors that agentic AI could become the next major frontier for real estate technology.
Real Brokerage has increasingly positioned artificial intelligence as a central part of its technology strategy, and the HeyLeo rollout represents one of the company’s most visible attempts yet to place AI directly into the communication between buyers and agents during the home search process. The effort also builds on Real’s acquisition last year of startup Flyhomes, which the brokerage said would help power its AI-driven home search experience.
