There has never been a better time to be in real estate. The industry is in the middle of a technology boom unlike anything we have ever experienced. For many agents, AI has shifted from being a shiny new tool to becoming one of the most important competitive advantages in their businesses.
But there is a big difference between knowing AI exists and knowing how to use it effectively. The agents who will grow the fastest in 2026 are the ones who understand how to prompt AI in a way that produces clarity, structure and action.
Here are seven proven prompts that will help position you as the local expert so that you can deepen relationships, generate referrals and build a business plan you can actually follow.
The personalized business plan prompt
Every strong year begins with a plan, and AI makes it possible to create a customized roadmap in minutes instead of hours. This prompt helps clarify goals, refine lead sources and turn vague intentions into trackable daily actions.
Prompt:
Act as an expert real estate agent coach and strategist. Help me build a personalized business plan for my real estate sales business for 2026 using the following details:
My 2025 production was [insert volume + transactions]. These transactions broke down to [#] of buyers and [#] of sellers. The buyer transactions came from the following lead sources [an example would be # from referrals, # from open house, # from online leads, etc.]. The seller transactions came from the following lead sources [an example would be # from referrals, # from open house, # from online leads, etc.].
My 2026 production goal is [insert goal with volume + transactions].
My strengths are [list].
My weaknesses are [list].
Feel free to ask me as many questions as needed to provide me with the best, detailed plan of action you can to make my goals highly achievable. Please provide me with the lead generation strategies I should focus on to reach my goals, whether they are ones I currently do or that I should be doing in order to reach my goals. Give me annual, quarterly, monthly, weekly, and daily action steps I should take. Provide a trackable scorecard and Key Performance Indicator (KPI) targets for each lead source.
This prompt and exercise will provide agents with a plan they can actually execute. The key is to refine the output. If something feels unrealistic, ask for alternatives that match your personality and work style. A great business plan is never finished. It evolves and grows with the agent.
The MLS data analyzer
Understanding the market used to mean spending hours inside the MLS sorting through spreadsheets. Today, AI can turn raw data into clear talking points, video scripts and visual explanations that consumers understand.
Prompt:
Analyze the following MLS data and give me insights I can share with buyers and sellers. Include absorption rate, months of inventory, list-to-sales price ratio, average and median days on market, price-band opportunities, neighborhoods with momentum and a simple video explanation I can record. Here is the MLS data: [paste data or upload file].
A few tips:
- Export the last 90 days of activity for your market or neighborhood.
- Paste it directly into your AI tool, even if the formatting is messy.
- Ask for graphs or charts you can use in listing presentations or social content.
- Run the same prompt for multiple neighborhoods to highlight differences.
This instantly positions you as the local economist of choice. You will understand your market better, communicate more clearly and spot trends faster than almost anyone else in your area.
The relationship fueler
Most agents don’t need more leads. They just need deeper relationships with the people they already know. This prompt generates simple, natural ways to stay top of mind without sounding salesy.
Prompt:
Give me 10 ways to provide value to my sphere of influence over the next 30 days without sounding salesy. Include social posts, text messages, unexpected touch points, video scripts and simple ways to spark conversations that lead to real estate buyers and sellers referrals.
You can personalize this even further by adding:
- “My sphere is mostly first-time buyers.”
- “My sphere responds to lifestyle content.”
- “My sphere includes relocation clients.”
The more detail you provide, the more targeted the ideas become. This is how you create a consistent, meaningful connection that fuels long-term repeat and referral business.
The loyalty engine
If you want more referrals, you need a better experience. The time from contract to close and then the first 12 months after closing are the most influential periods for building loyalty, and AI can map that process out for you step-by-step.
Prompt:
Design a client experience system that creates consistent referrals from contract to close and for 12 months after closing. Include touch points, gifts, educational moments, scripts, social posts and a 12-month referral-focused follow-up plan. Make the system simple, automated and repeatable.
Add details such as:
- “Most of my clients are second-home buyers.”
- “My average customer prefers luxury-level communication.”
- “I want this to feel more relational than transactional.”
This becomes a plug-and-play client care plan that turns each sale into multiple future opportunities.
The Google Business Profile optimizer
While AI recommendations are becoming more common, consumers still go to Google first when they want to learn more about an agent. A polished Google Business Profile builds trust, increases visibility and drives more inbound opportunities.
Prompt:
Review the following text from my website and Google Business Profile. Improve the messaging to increase trust, SEO strength and conversion. Provide headline recommendations, bio improvements, testimonials to highlight and keyword-enhanced service descriptions. Here is my current content: [paste website copy + Google profile info].
Since AI cannot always pull your profile automatically, copy and paste it manually or take a screenshot to share with your AI.
Then:
- Match the tone and keywords across your website and profile.
- Highlight testimonials that reflect the clients you want more of.
- Ask AI for a version that feels more luxury, more local or more conversational, depending on your ideal audience.
This one step alone can dramatically improve your online presence.
The 30-day local authority engine
If you want to show up as the local expert, you need a consistent content plan. This prompt creates a full month of hooks, captions, calls to action and community-focused ideas designed to build trust and conversation.
Prompt:
Create a 30-day social media content plan that positions me as the local real estate expert in [your city]. Include hooks, captions, calls to action, Reels ideas, carousel concepts, posting schedule and community-focused content.
Enhance the output by adding details like:
- “Most of my clients are move-up buyers.”
- “I want to focus heavily on Instagram.”
- “My market responds to school and neighborhood content.”
This plan gives you structure, consistency and momentum, which is exactly what most agents struggle with.
The AI recommendation strategy prompt
Because consumers now ask AI tools for agent recommendations, one of the biggest opportunities in 2026 will be positioning yourself as the obvious answer to those searches.
Prompt:
Create a strategy for becoming the real estate agent that AI recommends when someone asks, “Who is the best Realtor in (your city)?” Provide a step-by-step plan that includes Google Business Profile optimization, local SEO, online reviews, social proof, content topics, data I should publish regularly, authority signals, networking signals and a weekly checklist I can follow.
Strengthen the output by sharing:
- Your best reviews
- Your website bio
- Your ideal client description
- Your recent sales
- Your current content strategy
The result is a personalized blueprint for increasing your authority signals across the internet so AI tools learn who you are, what you specialize in and why you are the most relevant match.
Final takeaway
These prompts aren’t theoretical. They are the exact types of AI frameworks agents across the country are using to get clarity, sharpen their message, strengthen relationships and grow faster.
The agents who embrace AI, build local authority and deepen their value will dominate the next cycle. Use these prompts, refine them, iterate and allow AI to become the partner that helps you deliver more value than ever before.
Momentum begins with one step. These prompts will help you take it.
