Practices

In the business world, decisions are made every single day. Some are small, some are large, but all of them ideally should be grounded in solid information, not guesswork. This…

When considering “unconventional sales tactics” and doing so with a particular focus on startups, the entire issue can be summed up in a simple rule: startups need to use sales…

For businesses, data is one of the most valuable assets they possess. From customer information to internal records, businesses rely heavily on data to operate efficiently, make informed decisions, and…

Customer acquisition may help a company generate revenue. However, without customer retention, it’s difficult for a business to survive in the competitive landscape. The success of a company in the…