Agent

For far too long, the real estate industry has treated agent recruitment as a numbers game. We herd people through career nights, licensing classes and onboarding sessions, celebrating every new…

Ask ChatGPT, Gemini or Google’s AI Overviews who the best real estate agent in a given city is, and the odds are overwhelming that the actual top producer in that…

A scene in the new “Odyssey” film reframes a 3,000-year-old myth, coach Darryl Davis writes, and it carries a warning for anyone building a business. There is a scene in…

Stop chasing agents and start attracting and selecting them instead, coach Verl Workman writes. Provide solutions that make your value proposition irresistible. If you ask most brokers or team leaders…

The biggest barrier to AI in your business is not technology, Kyle Crawford writes. It is the mental block that is quietly costing you your database. You did not lose…

Take a peek inside Kansas City real estate agent Rachel Kilmer’s relationship marketing playbook that helped grow her business and referrals. The greatest growth opportunity comes from reaching out and…

HomeLight recently launched EVA, an artificial intelligence-powered escrow agent designed to automate most tasks required to close a residential real estate transaction. And the company announced $40 million in new…

It’s important to choose a buyer’s agent you can trust. Buyers agents often come with a long list of advantages – but only if you choose the right one. So…

Broker and contributor Nick Schlekeway says indie brokers don’t need deep pockets to develop agents. They need systems that work. Independent brokers don’t need deep pockets to develop their people;…

Real estate agent fees are paid at closing, but they’re not usually considered part of a buyer’s closing costs. Instead, they’re a separate expense that’s handled as part of the…