The average CEO reads 52 books a year. The average professional reads two. The difference isn’t intelligence, and it isn’t even dedication. It’s time.
A standard non-fiction book runs about 300 pages and takes roughly 8 hours to read. If you value your time at $50 an hour, reading a single book “costs” you $400. And let’s be honest—most of those 300 pages are fluff. Anecdotes stretched too thin, chapters padded to meet publisher word counts, and ideas that could have been summarized in a single blog post.
I got tired of wading through the filler. I wanted the signal without the noise. Here is what I learned about the books themselves, and why I built InsightStack to solve the reading problem.
The “One Big Idea” Problem
If you read enough business or self-improvement books, you start to notice a pattern. About 80% of bestselling non-fiction…
