Shares of Alphabet have hit record highs. In fact, it has flipped its story from laggard to leader, outperforming the market and its peers since the start of this year.
This was despite headwinds, regulatory scrutiny and growing competition in its Search market share.
Fast forward, Alphabet is a different story today.
So, what’s driving Alphabet shares at all-time peaks? Here’s 5 things you need to know.
- Alphabet’s Golden Goose – Advertising
Earlier in 2Q2025, Alphabet reported a “standout” quarter. Its revenues reached ~$96 billion. This is probably one of Alphabet’s strongest results yet.
Now, Google Services still drives most of Alphabet’s revenue – including Google Search and YouTube Ads. This segment grew 13% q/q, up 12% from last year.
Meanwhile, Google Search is the main contributor of its Google Services revenue. In 2Q2025, it was 65% of Services revenue. In fact, Search drew in ~$54 billion in revenue, which grew 12% y/y and 7% q/q….
